Deviant Art if I Get Core and Use Its Featueres Will They Disapear When Core Runs Out
DeviantArt, the world's largest online social network for art, approached Moving Brands to undertake a massive rebranding, as well as the design of a revolutionary new app.
An net institution, DeviantArt had grown from a niche platform for sharing original Winamp skins to a digital art juggernaut with 32 million registered members, making it one of the largest social media sites in the world. Moving Brands was engaged to support the drive for new partnerships and aggressive goals for growth, working with senior leaders on branding, experience design and communications.
"We've ever had a strong community and sense of purpose. Moving Brands collaborated with united states of america to create an amazing new mobile experience that elevates our fine art, and a brand that articulates the story that I've been trying to tell the world for years."
— Angelo Sotira, CEO
DeviantArt'southward forcefulness comes from information technology's phenomenally large and loyal user base of operations. They consider themselves a community, not a business, united in love and support of fine art and artists. In partnering with DeviantArt to redefine their core beliefs to enable growth, we were ever-mindful of their relationship to their community and the impact of changes to the brand and experience.
To guide these changes we defined and articulated their core story — "Drain and Breed Art." This is a bold promise and challenge from the globe's largest collective of digital art and artists to nurture creativity and spread art throughout the world.
That single declarative argument drives every make initiative. From vetting potential business organisation and sponsorship opportunities to launching a new app and a refreshed web experience, the criteria for judgment is e'er "volition information technology bleed and brood art?"
The logo is a conscientious evolution of their existing marker and a literal representation of their want to turn the fine art world upside down. This is further articulated with a unique brand pattern made from the symbol that reveals both the right side upward and upside down "A."
The identity system allows the characteristics of the DeviantArt customs to shine — a kindred sense of family unit and belonging, and the magnetism of a truly addictive fine art experience.
Angles within the system are derived from the 62° angle of the symbol, including brand typography and a fully customized iconography set for the website and the mobile app. Symbol crops were used to create containers for content and communications.
The make'southward color palette was evolved to present art in its best light. The hero DeviantArt Green was made more than vibrant but used sparingly for effect and highlighting, while carefully selected night neutral grays are used pervasively to showcase art. Color choices were made in tandem with the app development to be optimized for the mobile UI.
The individual elements of the identity system are farther detailed, and available to download, on a launch microsite co-created with Moving Brands.
DeviantArt launched their new make on December quaternary with a microsite and films created past Moving Brands. However, the best is yet to come up, with the new DeviantArt app (available on both iOS and Android) launching tenth Dec.
DeviantArt is notwithstanding to enter into the app world; with more of its users accessing the site from mobile devices and eager for a suitable platform, the stage is prepare and the audience primed for a revolutionary new mobile experience.
Design of the app started with a comprehensive mapping of personas and the creation of its architecture, which ultimately guided the app'southward features and functionality. Purposefully designed in tandem with the rebrand, we fix the foundation of the user experience and UI with wireframes and movement studies that applied the look and feel of the brand arrangement into the behaviors of the mobile experience.
Throughout the engagement, nosotros've elevated the fine art in every possible application — from the app, to the identity system, to brand communications — so designing for artists always comes from artists. It is the perfect articulation of Bleed and Breed Art, correct downwards to ensuring that all artwork used in make communications is credited back to the artist.
With the app launch nevertheless to come this month, stay tuned equally nosotros capture the response.
The DeviantArt microsite.
Moving Brands elsewhere on Identity Designed: Cambridge Pattern Partnership, Watermark.
More work on the Moving Brands website. Follow the team on Twitter.
Source: https://identitydesigned.com/deviantart/
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